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Social Media Marketing Agency in Bournemouth, Dorset, UK


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Social Media Usage

Despite the growth of social media as a marketing tool only 60% of UK businesses are using social media, according to the Office of National Statistics. Social media marketing can help your business to reach new audiences and do more with their marketing budget. If you need help with social media, Mass Appeal can help you.

Check out these benefits of using social media marketing for your business.

Grow Your Brand Awareness

Building a brand image takes a lot of work, and then you need to spread the word about your brand. There are many ways to do this, including more traditional advertising methods. Using social media is a great method for growing brand awareness. You can make your brand more visible on different platforms – whichever ones you feel are appropriate for your brand. As well as creating organic shareable content, you can also use paid advertising on social platforms to reach out to more people.

Improve SEO

Social media marketing can help you to improve search engine optimisation (SEO) for your brand and your website. Social media usage doesn’t have a direct impact on your SEO, but increasing your social media marketing can help your search engine rankings. It helps to bring in more traffic to your site, and it helps your website to be shared around too. More links and more clicks through to your site will help your SEO strategy.

Share Your Content for More Traffic

Using social media can increase your site traffic. Sharing your content on your social media accounts gets it seen by all of your followers. Not only that, but they can share it too, and show it to all the people that follow them. If you want to get your content in front of hundreds or thousands more people, social media can help you do it.

Engage with Customers and Clients

The key word in social media marketing is “social”. It’s a marketing method that requires you to get stuck in and start communicating with people. You can talk to potential clients about what you have to offer, or provide customer service to people who need help. Getting it right can be tough, though, and when things go wrong, they can go very wrong. That’s why it’s important to get professional advice.

Make Connections & Be an Authority

You can also start connecting with others in your industry or people in other sectors who could be useful connections. Start growing your voice and position yourself or your brand as an authority in your industry.

Get in touch with Mass Appeal if you want to make the most of social media marketing. Benefit from our expert help to do your social strategy the right way.

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