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What Is SEO?

Search engine optimisation describes the range of techniques that are used to improve a website’s rankings in search engine results. They are generally divided into two main categories being on-page SEO (relevancy) and off-page SEO (popularity).

Making Sure You Are Relevant

On-page SEO includes techniques such as:

  • Metadata, including titles and descriptions – this is what search engine’s see and what they show in search results
  • URL structure – using keywords in the URLs for pages
  • Heading tags (H1, H2, etc.) in content
  • Alt-text in images/image SEO
  • Keyword density
  • Internal linking
  • Page loading speed
  • Page security

Making Sure You Are Popular

Off-page SEO involves techniques that are not conducted on your website, such as:

  • External link building
  • Social media engagement and social sharing
  • Guest blogging
  • Listing in directories

What Are the Most Important SEO Factors?

A good SEO consultant will employ a range of tactics to optimise a website and work out what’s best. It can involve a lot of research and testing, but there are also tried and proven methods that can be rolled out immediately with the right strategy.

What Are the Most Important SEO Factors?

People often want to find out what the most important SEO factors are so that they can focus on the right ones. Google sets guidelines and gives pointers, but they don’t reveal how much weight they give to different factors. That’s why it’s important to have an SEO expert who can cover every aspect of what’s involved.

SEO Updates

Another essential reason for having a specialist SEO Company on your side is that SEO is always evolving. Google constantly release small and large updates to their algorithms, which sometimes results in big changes to how well a website performs in the search results. Even their less significant updates can have an effect. Working with a digital agency who can manage your SEO helps you to keep abreast of these changes and ensure your site isn’t affected.

Trends in SEO

Trends in SEO can change all the time too. Sometimes these are influenced by Google’s updates, but they might also be down to new techniques that people have been finding successful or new tools that are available. Some of the trends that have been gaining traction involve make using of the features in search engine results, like snippets and knowledge panels, as well as more conversational keywords due to the rise of voice search.