What is a Google Penalty?
Google penalties are effectively punishments from Google that are reserved for websites found to be operating in defiance of Google’s strict marketing guidelines. Not to be confused with punishments like reduced SEO standing in light of algorithm changes, these penalties are received from Google directly in the form of manual action reports via Google’s Search Console. The website in question is then removed from organic search results until the noted violation is fixed, and the company in question has filed a reconsideration quest to resume Google rankings as normal. Given that even short periods outside of organic rankings can significantly hinder the efficiency of online conversions, immediate and professional Google Penalty oversight as offered by our expert team at Adaptive is crucial for avoiding lasting damage as a result of this setback.