Increase Your Website's Authority Online
Internal vs External Links
While all link building focuses should ultimately work towards boosting your popularity and rankings, there are a different types of links to consider when you first begin on your link building journey, each with very different benefits and implementation requirements. Specifically, there are two primary types of links, which are:
- Internal links: Links that refer to another web page within the same domain, effectively redirecting visitors around a website to keep them engaged for longer.
- External links: External or outbound links are links that take users to another, relevant domain, most commonly used throughout blog posts and news resources, etc
Why Do Search Engines Love Links?
That said, the love between links and search engines isn’t all plain sailing, with changes like Google’s Penguin and Link Spam updates also taking steps to persecute irrelevant or ill-won links. To be successful, link building strategies must therefore revolve around well-thought acquisitions, relevant mentions, and website content that always offers value. All of which our team here at Adaptive can help you to ensure.
What Makes a Successful Link Building Strategy?
- Paid promotions
- Link reclamation
- Content creation
- Manual outreach
- And more
Standout With Link Building
Forget managing sometimes complex link landscapes alone, Adaptive, as the UK’s fastest-growing and most trusted SEO agency, can take all of the pressure off your shoulders, and ensure link-based results in the process. Even better, we’re at the forefront of SEO changes as they happen, meaning that the latest Google update or link-based change in priorities can never again prevent your efforts here from leading to real results. Simply get in touch to talk about your link building options today!