Generate More Online Sales With Google Shopping Ads
Google Shopping Services in Bournemouth, Dorset, UK
Why Your Business Needs Google Shopping
If you run an ecommerce business, you can’t miss out on the boost in visibility that Google Shopping will offer you. Without Google Shopping, potential customers will have to go straight to your website to see your products. When you have your products listed on Google Shopping, they can see images and descriptions of your products while looking at their search results. Of course, they will also see products from your competitors, making it essential to optimise both your organic and paid listings. By combining free listings and PPC ads, you can give your business a competitive edge and improve your brand visibility and product placement.
Getting Set Up with Google Shopping
Optimising Your Product Feed
Optimising your Google Shopping product feed is a core part of setting up successful organic and paid listings. Optimising your product feed involves making sure that you have quality images and descriptions and that you’re using the right categories and keywords to get your products found. Your product feed needs to have detailed information about your products so that Google can find your products for relevant search terms. Optimising your feed by paying attention to titles, product names, descriptions, and images will help to put your products in front of customers when they’re searching.
Smart Shopping Campaigns
Smart Shopping Campaigns offer a further way to promote your products online. They are a combination of standard Shopping campaigns and display remarketing campaigns, using automated bidding and ad placement to allow you to promote your products across Google’s networks (Search Network, Display Network, YouTube, and Gmail). It uses machine learning to test out different image and text combinations and automatically show the most relevant ads for different search terms. However, even when you’re using Smart Shopping campaigns, it’s still useful to get assistance to help you make the most of them. We can help you with your Standard and Smart Shopping campaigns to get you a better ROI on your ads.
The Benefits of Google Shopping Optimisation
Google Shopping listings help your brand to stand out and compete against others. By optimising both your organic listings and your PPC ads, you can grow your online visibility, increase traffic to your site, and ultimately get more qualified leads and sales. If you’re not using Google Shopping for your ecommerce business, you’re missing out on a lot of traffic and opportunities to promote your brand and products.
Optimising for Google Shopping
When you want to optimise your product listings and ads for Google Shopping, you need to have images, titles, descriptions, and tags that are relevant to searches and interesting for users. Quality images are an important starting point, and you also need to ensure you’re using the right keywords. Good SEO practice is a key part of setting up your campaigns and optimising your product listings. By tracking the performance of your listings, you can also analyse what is and isn’t working and continually make improvements to your listings and ads.
Choose Adaptive for Google Shopping Services
Optimising your listings and ads is easier when you have experts on your side. As an experienced SEO agency, we can help your ecommerce business to thrive with our Google Shopping services. Start receiving more attention and getting more traffic to your site when you increase your online visibility through product listings directly in Google searches and in other locations. You can grow your sales with help from our experienced and knowledgeable team of digital marketers. We will work closely with your business to align your Google Shopping marketing campaigns with the goals of your brand.
Contact us today to find out more about how we can help.